Hacks To Ace Social Media Game in Book Marketing
Social media is a one-stop shop to attract the reader and enhance your book’s visibility. No matter what and where people are, you can reach them with just one click. In today’s time, almost all are seen just scrolling down their phone screens. So why not make the most out of this staple chore? Cost-effective and engaging social media helps to create a buzz in just a few hours. Once you’re trending, there is no way anyone can stop you. The use of hashtags, trending songs, GIFs, and many more tools helps you create attention-grasping posts, stories, and reels. In recent years, during and after the pandemic, the use of social media has turned exponentially. All big brands and media houses are using them to channel their stories and spread their content. This is by far the most positive way of marketing if done correctly can help you reach your destination.
So, the first step is to narrow down which social media space is best for you. Be it Facebook, Instagram, LinkedIn, or Twitter, you need to find the perfect portal with the perfect audience to pitch your work. Like travel reel on LinkedIn will not fetch you as many viewers as Instagram would do. So, find the perfect medium to share your thoughts.
You cannot expect that with one post you will enhance your followers. It is a meticulous and timely posting that will increase your visibility. You have to create content every day without fail.
Tip: Make a 30-day planner in advance. Create all your posts in one go and then start posting each day. For next month, do the same. Prepare your creatives at least 25 days in advance.
You should be aware of what you want to share with the world. It is your mind and heart that you’ll reflect on virtually. Ask yourself: What is it that I feel most connected to? What feels authentic to me? Once you get the answer, create your format and start posting!
You cannot keep projecting a made-up self virtually. Eventually, your followers will get to know it and they will lose interest. Everyone is flawed. Show your true self to them and give them a reason to admire you. Only when you will be your true self you will be different from the rest. And it is this difference that will make you shine.
If they only want to see posts and reels they can do so on other profiles. Why you? Because they want to know YOU. Go live and talk to your followers, interact with them, and share with them, then only they will feel connected. And once they are connected with you, there is no one stopping you from building your own army.
The one thing a new person does when they visit your profile looks at your bio. Write it in a way that attracts readers’ attention. Make it speak for you; something that will push them to go through your post and finally follow you.
Be open to all the praises and criticism that come with social media. We live in a world where is easy to dis and spew negativity and difficult to appreciate. But don’t let the negativity drown you and at the same time don’t let the positive comments go over your head. Post replies to comments and asks them what more they want to see on your profile. Your followers will feel respected and appreciated. Your replies to their comments will make them feel valued. And if they feel so, they will make you feel that
Healthy competition is good competition. Make your community grow by appreciating your competitor. Learn from them. If you grow collectively, you will grow individually.